Privacy Policy

Welcome to Peak Riders! We’re not just another snowboarding shop – we’re a community of mountain adventurers who understand that trust is as essential as quality gear. This Privacy Policy explains how we collect, use, and protect your information, reflecting our commitment to security and transparency that matches the reliability of our avalanche safety equipment.

1. Information We Collect

When you shop with us for snowboard gear or explore our content, we collect:

• Personal Details: Name, email, shipping address (like our Pittsburgh headquarters at 3341 Frank Avenue), and payment information
• Transaction Data: Purchase history of snowboard equipment, goggles, or safety gear
• Technical Information: IP address, browser type, and device details
• Usage Data: How you navigate our site, similar to how you’d chart your path through fresh powder

2. How We Use Your Information

Your data helps us create the smooth experience we’re known for:

• Process orders for your snowboard accessories and clothing
• Provide global customer support from fellow snowboarding enthusiasts
• Improve our product selection and website performance
• Send relevant updates about new gear or mountain-ready equipment
• Protect against fraud, ensuring your transactions are as secure as our avalanche safety gear

3. Data Sharing and Disclosure

We treat your data like trusted backcountry equipment – we only share when necessary:

• Service Providers: Payment processors (like those handling your credit card or PayPal transactions) and shipping partners
• Legal Requirements: When required by law or to protect our community
• Business Transfers: In case of mergers or acquisitions, ensuring continuous service

We never sell your personal information to third parties.

4. Data Storage and Security

Your information is stored with the same protection we expect from our helmets and protection gear:

• Secure servers with advanced encryption
• Limited access to authorized personnel only
• Regular security assessments
• Data retention only as long as necessary for our operations

While we implement robust security measures, no system is 100% secure – but we strive for maximum protection.

5. Your Rights and Choices

You have control over your data, just like you have control on the slopes:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request removal of your data where applicable
• Opt-out: Unsubscribe from marketing communications
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, contact us at [email protected]

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience:

• Essential Cookies: For basic site functionality and secure checkout
• Analytical Cookies: To understand how riders use our site and improve it
• Marketing Cookies: To show relevant gear and content (with your consent)

You can manage cookie preferences through your browser settings. Note that disabling some cookies may affect site functionality.

7. International Data Transfers

As we serve snowboarders worldwide (excluding some Asian and remote regions), your data may be processed outside your home country. We ensure appropriate safeguards are in place for these transfers.

8. Children’s Privacy

Our equipment and services are directed to snowboarders who are at least 18 years old. We don’t knowingly collect information from children under 16.

9. Policy Updates

We may update this policy as our business evolves or regulations change. Significant changes will be communicated through our website or directly to you.

10. Contact Us

At Peak Riders, we’re not just processing payments – we’re enabling adventures. Your trust allows us to continue supporting the snowboarding community with premium gear and reliable service.

Ride safe, ride smart.